When I received this coffee, I immediately had to brew a batch of it freshly ground. The aroma from just the ground coffee beans smelled so good. It smelled even better as it brewed. I’m not a coffee connoisseur but I do like the taste of this coffee. It’s not too strong and for me, I just add a little vanilla creamer (no sugar) and the coffee tastes like coffee smells. It wasn’t bitter to me and it didn’t leave any acidic aftertaste.